The Secretary shall—
identify opportunities for greater efficiency of operations, including through improved coordination of efforts across public diplomacy bureaus and offices of the Department; and
maximize shared use of resources between, and within, such public diplomacy bureaus and offices in cases in which programs, facilities, or administrative functions are duplicative or substantially overlapping.
Pub. L. 117–81, div. E, title LVI, § 5602135 Stat. 2377 (, , .)
Statutory Notes and Related Subsidiaries
Definitions
section 5002 of Pub. L. 117–81section 263c of this titleFor definitions of “Secretary” and “Department” as used in this section, see , set out as a note under .
Pub. L. 117–81, div. E, title LVI, § 5607135 Stat. 2380
section 2732b of this titlesection 6553 of this title“In this title [enacting this section and , amending , and enacting provisions set out as notes under sections 1475g and 2651 of this title]:“(1) “(2) “(3) “(4)“(A) “(B) “(C) “(D) “(E)
, , , provided that:
Audience research .—
The term ‘audience research’ means research conducted at the outset of a public diplomacy program or the outset of campaign planning and design regarding specific audience segments to understand the attitudes, interests, knowledge, and behaviors of such audience segments.
Digital analytics .—
The term ‘digital analytics’ means the analysis of qualitative and quantitative data, accumulated in digital format, to indicate the outputs and outcomes of a public diplomacy program or campaign.
Impact evaluation .—
The term ‘impact evaluation’ means an assessment of the changes in the audience targeted by a public diplomacy program or campaign that can be attributed to such program or campaign.
Public diplomacy bureaus and offices .—
The term ‘public diplomacy bureaus and offices’ means, with respect to the Department, the following:
The Bureau of Educational and Cultural Affairs.
The Bureau of Global Public Affairs.
The Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs.
The Global Engagement Center.
The public diplomacy functions within the regional and functional bureaus.”